Hindustan Unilever has signed a deal to acquire the ice cream and frozen dessert business of Vijaykant Dairy and Food Products (VDFPL), including the latter’s flagship brand Adityaa Milk. The acquisition is in line with Hindustan Unilever’s intention to strengthen its position in the rapidly growing Indian ice cream market. The move complements Unilever Hindustan’s Kwality Wall’s ice cream brand, and is expected to benefit from synergies in the states of Maharashtra, Goa, Karnataka and Kerala. Adityaa Milk has a presence in dairy and dairy-based products and, over the last five years, has expanded into ice creams and frozen desserts. After this acquisition, VDFPL will continue to
pursue its dairy business.