Bitzer, the world’s largest private compressor manufacturer with sales companies and manufacturing facilities for reciprocating, screw and scroll compressors and pressure vessels all over the world, has inaugurated its fi rst Technical Brand Center in Delhi. The demo center will be used to educate customers on product and technology availability. It is located in the Daryaganj region, which is recognized as a hub for the refrigeration and air conditioning industry, not only in Delhi and northern India, but even faraway places in Southeast Asia. Bitzer has been present in India since 2007 through a wholly owned subsidiary – Bitzer India Pvt. Ltd. It supplies compression products to major OEMs in India like Blue Star, Voltas, CIAT India, Climaveneta, Motherson Group, Panasonic India, Ingersoll Rand and Reynold India. In addition, it serves clients like BPCL, Indian Oil, Reliance Industries, Maruti Suzuki, Taj Hotels, Hotel Leela, Radisson Hotel, Wal-Mart, Birla Retail, Reliance Energy, NTPC, Bharat Electronics, Indian Navy and Coast Guard through its offices in Mumbai and New Delhi. As a leading provider of compressors, it offers technical expertise, commissioning and technical solutions to its customers. With a view to readying itself for the market, in which it anticipates exponential growth due to the envisaged setting up of the cold chain for the transportation and sale of agricultural products as well as investments in retail, Bitzer has been expanding its operations in India. It has started fully owned Green Point service centers in Mumbai, Delhi, Bengaluru and Kolkata. In addition, it has posted resident sales managers to these four locations. With its recent acquisition of the truck and trailer refrigeration division of Lumikko, Bitzer will start offering the product line to the Indian market by the middle of this year. The demand for truck refrigeration is expected to rise by over 20–25% per annum. Bitzer does not have any manufacturing sites in India. All the products sold in India come from its factories in Germany and assembly facility in Indonesia. It has a two-tier distribution network in India, with distributors in New Delhi, Bengaluru and Mumbai stocking to ensure ex-stock availability across India. They are complemented by L2 dealers based in cities like Cochin, Kolkata and Chandigarh. For more information, please visit www.bitzer.in