Haier opened a fi rst of its kind experience store in New Delhi in early November. Spread across 3,000 sq. ft., the store showcases some of the most intuitive and advanced products from Haier to help consumers make their lifestyles future-ready, aimed at improving its brand image. The store gives a sneak peek into a connected world where home appliances are synced and interconnected with each other. Haier has conceptualized this store focusing on the four most important physical spaces in the home: smart living room, smart kitchen, smart bathroom and smart bedroom. The washing machine can detect the lack of laundry detergent, and automatically buys it from the nearest store. The refrigerator not only stores food, but provides users with the one-stop kitchen solution of buying, storing, cooking and cleaning. All these demonstrate the connected world of household appliances and help users to intuitively experience the benefi t of a Smart home.
Eric Braganza, President, Haier Appliances India, said, “India is an important market for us and this is another significant milestone in our journey. The exclusive store aims to be a one-stop-shop, which will showcase smart home appliances and fulfi l the demands of consumers with a diverse range of Haier products.”
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